Where do you look for clients for freelance digital marketer?

Freelancing as a digital marketer is an excellent way to kick start your career, but the process of securing clients can be quite a daunting task particularly if you are operating in a saturated market. If you are a beginner in freelancing or simply need to expand the number of clients, it is essential to build a solid client acquisition plan. Read through this guide to learn about 10 effective steps that can be taken to continuously source for clients as a freelance digital marketer while nurturing the business relationships that you cultivate in the process.

An individual needs to have a strong online portfolio

It is crucial to have a clean, professional portfolio for your digital marketing skills online. It is a form of your portfolio that shows your capability, years of experience, and innovative ideas, which can help the potential clients have a feel of what you are capable of offering. When creating your portfolio:

• Emphasize the examples of the campaign that has been effective.

• It is recommended to incorporate indicators to demonstrate the relevance of your contribution.

• Provide your customers’ feedback if any.

Ensure that your portfolio is easily downloadable and can be found on your personal website or Behance or linked in. Done right, a portfolio is a sales tool that works for you around the clock, establishing your credibility and attracting clients on your behalf.

Promote the Company’s Products and Services through Social Media

Social media is one of the most effective tools for every freelance digital marketer. LinkedIn, Instagram, and even Twitter are excellent ways to showcase your skills, share some insights, and find new clients. To maximize your social media impact:

• Create the habit of posting on the blog about industry news, digital marketing strategies, and success stories.

• Comment, like, or share content created by potential clients.

• Hashtags should be used correctly to make the post more visible in certain fields.

Consistency is key here. The goal of being active is to establish yourself as an expert and have your skills ready in case clients who are in need of a digital marketing expert come knocking.

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Connect with the Industry via Conferences and Webinars

Going to industry events and webinars is always useful to make new clients and get acquainted with other professionals. Some clients are usually sourced through recommendations and therefore such events provide an opportunity to make new contacts. Search for the events such as the local business networking, online summit or any physical conference that focuses on digital marketing.

Develop an elevator pitch that will show what you do and why you are unique. This makes you noticeable and can lead to more people calling or emailing you directly after the event.

Utilize Freelance Platforms

Such marketplaces as Upwork, Fiverr, and Freelancer are quite helpful for the freelance digital marketer if he or she is in the process of searching for clients. Here’s how to succeed on these platforms:

Develop an appropriate resume and make sure that the description of your skills is bright and concise.

Tender for projects that you are capable of delivering and do not tender many projects at a time.

Create a high rating by performing quality work on all your projects.

While some platforms are saturated, they offer an opportunity to quickly fill up the portfolio and receive a constant stream of clients.

Provide Free Quotations to Prove Your Worth

Clients can also be approached through offering free consultation as a freelance digital marketer. A 30-minute, no sell session enables you to showcase your knowledge and skills while serving the interest of potential clients. It also provides an opportunity for you to understand how you can create value for their business.

During the consultation, avoid the urge to talk, but rather, listen to what they are going through and provide solutions that are helpful. After the session, it is recommended to send an e-mail with the summary of the most important points discussed and possible solutions. It also has a professional feel to it and often turns leads into paying clients Most of the time, it can create trust.

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Work with Other Freelancers or with Other Agencies

Cooperation is a smart way to increase the number of contacts and attract customers. Freelancers who are in related nichas as you can refer you to their clients, and in return, you can do the same for them, especially if they are web developers, designers, or content writers. Also, most digital marketing agencies hire freelancers to work with their staff on particular services.

Firstly, you should contact freelancers or agencies you know and tell them you are interested in working together. Explain specifically how a vendor’s services bolster their own and how they can collaborate in the future on further projects.

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Generate and Publish Enticing Information

Content marketing is a very efficient strategy to gain credibility and gather clients in the field of digital marketing. Author and publish content that can be relevant to the target audience in form of writing articles, creating clips, designing infographics or creating eBooks . Here’s a simple content strategy:

• Create a blog section on your website and write articles about marketing in the digital environment.

• Post these articles on social media sites and groups and forums that are related to the articles.

• A good idea is to make short video lessons or perform live question and answer sessions.

When individuals are able to read through your content and in the process benefit from it, they will be in a position to seek your services.

Request for Recommendations and Recommendations

The word of mouth is one of the best marketing tools and has the potential to generate a lot of business and clientele. Never shy off from requesting happy clients to give you referrals or write recommendations about your services. A word of mouth recommendation can make potential clients trust you and your abilities especially when posted on your website or social media accounts.

Also, one can give a discount to the current clients for recommending new leads to the business.

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Join Online Communities and Forums

By being part of digital marketing communities and subreddits like Reddit, Quora or specific Facebook groups, there is a chance to get clients. Interact with other people in order to answer their questions, provide them insights or contribute to a discussion.

This approach places you as an expert in the area and can result in people contacting you requesting a freelance digital marketer. The only thing you have to avoid is the perception of self-promotion, which can actually harm your visibility if done inappropriately. Optimize Your Website for SEO If one has a webpage, then it can also help clients to find you naturally through Search Engine Optimization. Make sure to use the keywords that are relevant to digital marketing services when writing the content of your website. Key areas to focus on include: Homepage: Use the primary service keywords for your business. Blog: Create articles in response to frequently asked digital marketing questions. Services Page: Explain each service you provide, and use keywords to do so. SEO is a slow process but it will help you get constant stream of inbound leads as your site becomes more recognised. To a freelance digital marketer, a well optimized website works as a passive means of having clients find you as they search for solutions online.

FAQs

Conclusion

It will be challenging at first to look for clients if you are a freelance digital marketer, but with time and effort, you can establish clients to work for. Just a final reminder, client acquisition is usually a process of making clients aware of your service, proving that you are useful, and gaining their trust. Concentrating on networking, presenting your abilities, and promoting your services online, you will find clients and build a profitable freelance digital marketing company.